SAMUEL SAHA
RevOps / GTM Systems Architect
Profile
RevOps / GTM Systems Architect with 5+ years building GTM systems for B2B SaaS. Own full CRM stack (Salesforce + HubSpot) for 50+ user orgs, specializing in CRM architecture, GTM workflow automation, and forecast discipline to deliver predictable revenue. Design and implement end-to-end revenue operating models: define process (stages, rules, cadences), secure the data (governance + completeness), automate what scales (no/low-code + AI), then measure adoption and impact.
Experience
Revenue Operations Manager
Own full CRM stack (Salesforce + HubSpot) for a 50+ user B2B organization selling both SaaS and on-prem solutions. Design and execute the GTM operating system for complex, high-ARR deals with long sales cycles: CRM architecture, pipeline governance, multi-threaded qualification, GTM workflow automation, quote-to-cash, and cross-functional process adoption.
- Designed and operated Salesforce + HubSpot architecture as single source of truth across Sales, Marketing, Customer Success, and Finance - eliminating 12 hrs/week of manual reconciliation and establishing unified ARR/NRR reporting
- Operationalized complex enterprise qualification for RFP/RFI-led opportunities with MEDDPICC-influenced deal criteria and stage governance
- Implemented 30+ GTM workflow automations via Make.com + Salesforce Flows across lead-to-renewal lifecycle (lead enrichment, opportunity routing, renewal triggers, CS handoffs, pipeline reporting) - saving 26 hrs/week org-wide
- Defined pipeline governance framework (stage criteria, required fields, validation rules, hygiene scoring) improving forecast accuracy from +-24% to +-10% variance and reducing stale opportunities from 34% to 14%
- Streamlined quote-to-cash workflow (opportunity close, approval routing, contract generation, billing triggers) reducing cycle time from 24 days to 14 days (-42%) with automated Finance handoff
- Drove cross-functional GTM process alignment across 5 teams (Sales/CS/Marketing/SE/DevOps) - reducing lead handoff SLA misses from 28% to 9% via defined routing rules + accountability dashboards
Impact areas: pipeline hygiene · forecast reliability · ARR / NRR visibility · QTC cycle time · data completeness
Business Analyst - Sales Operations
Analyzed sales performance data for 50+ reps across EMEA, NA, LATAM, and APAC covering productivity, bookings, MRR, and territory efficiency.
- Queried Snowflake + Salesforce via SQL/SOQL to build recurring performance reports and exec-ready monthly business reviews
- Contributed to territory and quota allocation analysis validating coverage data, identifying imbalances, and supporting adjustments aligned with market opportunity
Impact areas: sales performance metrics · territory modeling · revenue data accuracy · CRM & data warehouse alignment · executive-ready reporting
CRM Project Manager (Salesforce)
Worked across Salesforce ecosystem (Sales Cloud, Service Cloud, CPQ & Billing, Lightning Console) within Business Performance team.
- Built Service Cloud dashboards for request volume monitoring + SLA compliance tracking
- Supported CPQ & Billing deployment quote configuration, approval workflows, and billing triggers
Impact areas: CRM systems · CPQ & billing concepts · sales execution workflows · cross-team coordination
Communities
Member · RevOps Co-op - The community for RevOps professionals
Member · Business Operations Network - French network for Business Ops with Slack community
Member · Growth.Talent - The well-intentioned and educational movement for growth hacking