SAMUEL SAHA
RevOps / GTM Systems Architect
Profile
RevOps / GTM Systems Architect with 5+ years building GTM systems for B2B SaaS. Own full CRM stack (Salesforce + HubSpot) for 50+ user orgs, specializing in CRM architecture, GTM workflow automation, and forecast discipline to deliver predictable revenue. Design and implement end-to-end revenue operating models: define process (stages, rules, cadences), secure the data (governance + completeness), automate what scales (no/low-code + AI), then measure adoption and impact.
Experience
Own full CRM stack (Salesforce + HubSpot) for a 50+ user B2B organization selling both SaaS and on-prem solutions. Design and execute the GTM operating system for complex, high-ARR deals with long sales cycles: CRM architecture, pipeline governance, multi-threaded qualification, GTM workflow automation, quote-to-cash, and cross-functional process adoption.
- Designed and operated Salesforce + HubSpot architecture as single source of truth across Sales, Marketing, Customer Success, and Finance - eliminating 12 hrs/week of manual reconciliation and establishing unified ARR/NRR reporting
- Architected the SaaS CRM infrastructure and data model from the ground up - designing object relationships, record types, and field taxonomy to map the full deal lifecycle (lead to opportunity to contract to renewal) and enable segmented reporting by revenue stream, deal type, and GTM motion
- Operationalized complex enterprise qualification for RFP/RFI-led opportunities with MEDDPICC-influenced deal criteria and stage governance
- Implemented 30+ GTM workflow automations via Make.com + Salesforce Flows across lead-to-renewal lifecycle (lead enrichment, opportunity routing, renewal triggers, CS handoffs, pipeline reporting) - saving 26 hrs/week org-wide
- Defined pipeline governance framework (stage criteria, required fields, validation rules, hygiene scoring) improving forecast accuracy from +-24% to +-10% variance and reducing stale opportunities from 34% to 14%
- Streamlined quote-to-cash workflow (opportunity close, approval routing, contract generation, billing triggers) reducing cycle time from 24 days to 14 days (-42%) with automated Finance handoff
- Drove cross-functional GTM process alignment across 5 teams (Sales/CS/Marketing/SE/DevOps) - reducing lead handoff SLA misses from 28% to 9% via defined routing rules + accountability dashboards
Impact areas: pipeline hygiene · forecast reliability · ARR / NRR visibility · QTC cycle time · data completeness
Business Analyst - Sales Operations
Analyzed sales performance data for 50+ reps across EMEA, NA, LATAM, and APAC covering productivity, bookings, MRR, and territory efficiency.
- Queried Snowflake + Salesforce via SQL/SOQL to build recurring performance reports and exec-ready monthly business reviews
- Contributed to territory and quota allocation analysis validating coverage data, identifying imbalances, and supporting adjustments aligned with market opportunity
Impact areas: sales performance metrics · territory modeling · revenue data accuracy · CRM & data warehouse alignment · executive-ready reporting
CRM Project Manager (Salesforce)
Worked across Salesforce ecosystem (Sales Cloud, Service Cloud, CPQ & Billing, Lightning Console) within Business Performance team.
- Built Service Cloud dashboards for request volume monitoring + SLA compliance tracking
- Supported CPQ & Billing deployment quote configuration, approval workflows, and billing triggers
Impact areas: CRM systems · CPQ & billing concepts · sales execution workflows · cross-team coordination
Communities
Member · RevOps Co-op - The community for RevOps professionals
Member · Business Operations Network - French network for Business Ops with Slack community
Member · Growth.Talent - The well-intentioned and educational movement for growth hacking